It comes down to one word: trust. And the difficulty of that word is that trust can’t be explained, it can only be demonstrated. And it can only be demonstrated with action.

We create clients for life by always following through. We uphold all of our promises to every client that we serve.

Nobody trusts in the beginning. Our job is to make sure that by the time you close your loan, you know we’ve had your interests at heart, and that we have delivered everything we promised. We also make it clear that we’re going to be there to help you manage your loan from now on.

We’re honest.

In fact, when lots of people may be refinancing, we probably tell more of our clients not to refinance. Although we get paid every time we close a loan, we don’t want you to refinance if it isn’t the best decision for you. We want to help you think through things like how long you plan to stay in your home and the amount of equity you have in it, among other considerations.

Our priority is taking care of our clients and giving them honest opinions.

We create a personal experience.

We take the time to ask our clients what their goals are and what they want out of a home. We don’t try to put them into a product that’s quick and easy, but which may not be the right fit for them. We create a personalized experience, not something that’s purely transactional.

The whole mortgage process can be a pain for everybody. But during the 30-day loan process, our clients get to know us. After closing, they realize that we did uphold everything. Trust is earned right there.

We make it painless.

A great home financing experience is pretty much a boring experience. Everything goes so smoothly, it’s hardly noticeable. Our task is to create a boring loan transaction, because buying a house should be fun, not painful. If we do our job right, you won’t notice the mortgage piece very much.

We make it easy to stay with us.

After we close on your first transaction, you will we did it: We have proved to you that we will take care of you. From that moment on, you won’t want to have to start over from scratch with anybody else. We already know your story. We already know who you are, and you already know that we’re going to do what we say we’re going to do.

We’ve already gotten the bulk of the information we need from you for a second home, to refinance the loan that we just did, or to help you upgrade your house — whatever it is. We are ready to be your friend in the business from now on.

Why do we do things this way?

We value your referrals.

We want you to feel comfortable referring your friends, your family, your neighbors, and your coworkers over to us, not because you’re trying to do us a favor, but because you’re trying to do your friends and family a favor!

Happiness is a good thing.

Why do we do this when we could just churn through a lot more mortgages like a bigger bank does? Why don’t we just take the assembly-line approach?

People in our firm say this seems like the right thing to do. It feels good. It’s about more than money. We have got to be able to look in the mirror every day and be happy with ourselves. At the core of it, we’re helping people make big decisions, and the fact they trust us means more than money.

If you have any questions at all about the loan process or home financing, we’re right here. You can call 205–986–4220, connect with us on social media, or ping our website. We are happy to help you in any way we can.

— Ben Chenault,
Certified Mortgage Planner
NMLS# 130305
MortgageBanc / Fairway Nmls# 2289

Copyright©2019 Fairway Independent Mortgage Corporation doing business as MortgageBanc. NMLS#2289.4750 S. Biltmore Lane, Madison, WI 53718, 1–866–912–4800. All rights reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates and programs are subject to change without notice. All products are subject to credit and property approval. Other restrictions and limitations may apply. Equal Housing Lender. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act, License No 41DBO-78367. Licensed by the Department of Business Oversight under the California Finance Lenders Law, NMLS #2289. Loans made or arranged pursuant to a California Residential Mortgage Lending Act License. Georgia Residential Mortgage Licensee #21158. Licensed Nevada Mortgage Lender.

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